Electronics giant Samsung has announced plans to expand its new and existing European Ultra High Definition (UHD) and High Dynamic Range (HDR) content partnerships in order to improve consumers’ premium television viewing experience. With this latest development, consumers will be able to access all new programming from their preferred content providers, including online content providers like Amazon, Netflix and a growing list of local partners, in the best picture quality on all Samsung 2016 Tizen-powered UHD and SUHD TVs.

To this end Samsung is in partnership with leading content providers like Amazon, and Netflix and the Korean company has expanded the partnership with the content providers to provide more HDR content to subscribers across the market in Europe. Amazon has taken the lead already, becoming the first to launch HDR with Samsung TVs and several series are availalble as at today for viewing such as award-winning and popular Amazon Original Series like Transparent, The Man in the High Castle and Mozart in the Jungle. Netflix is not left out, the company started offering HDR content since the beginning of this year and now offers sought-after series and titles such as Marco Polo, Adam Sandler’s The Do-Over and The Ridiculous Six.

These interesting HDR titles can be enjoyed both on Amazon Video app and Netflix apps on Samsung’s Quantum dot SUHD TV, which are slated to provide over 300 hours of HDR programming combined by the end of the year. the apps can be downloaded from the Tizen Store right from the SUHD TV.

Aside Amazon and Netflix, several popular European content providers will also debut HDR programming, as well as newly-dedicated UHD channels and content. Arte and Sky will launch new UHD services for the European market this year and Insight TV and RTVE will each launch new HDR and UHD services. In addition, Samsung’s current partners, CHILI, Infinity and Videoload, will expand their UHD services to include HDR by early next year.

Apart from partnering HDR content providers, Samsung is also leading the growth of HDR technology through the launch of its Tizen OS-powered Quantum dot SUHD TV, which renders UHD and HDR content to its highest quality. The technology has played a big role in the monumental improvements in brightness, color and contrast across the television industry.